About UNTOUCHED UNITED
UNTOUCHED UNITED. The Diverse Practice of Street Design Spirit.
Founded in 2012, UNTOUCHED UNITED is a multi-brand platform focused on street culture. We believe true street style should not be defined by a single standard, so we develop diverse in-house brands, each representing different styles and philosophies, all carrying our dedication to design—a Japanese "soul" design concept: focus, purity, and uncompromising spirit.
Our In-House Brands
UNTOUCHED | Flagship Brand
Our flagship brand, the core of UNTOUCHED UNITED since its establishment in 2012.
UNTOUCHED represents an untouchable will. We refuse to be influenced by societal constraints, mainstream thoughts, or others' opinions. This is not provocation; this is our attitude—we passively engage with the world but actively refuse to compromise, insisting on our personal will.
FUCK WHAT PEOPLE THINK. This phrase says it all. We will not change what we want to express, the choices we want to make, or the path we want to take because of others' thoughts, concepts, or moral pressures. This is rebellion, but not rebellion for the sake of rebellion—it is a commitment to the true self.
The skull is our symbol, representing breaking conventions, fearlessness of death, and individuality. It reminds us: life is limited, so live authentically. Don’t waste time playing the role others expect, because in the end, only your own choices count.
UNTOUCHED is born for those who refuse to be defined by age. As long as you insist on being yourself and don’t care about others’ views, you embody our spirit. Age grows, but attitude never compromises. Street design, pattern-driven, attitude-first—wearing UNTOUCHED means wearing an attitude.
FUTURE | Future Functionality
Exploring the fusion of future style and functionality. FUTURE is designed for those who pursue both practicality and avant-garde, integrating a tech vibe into streetwear to create a future-ready wearing experience. The future is not distant; it’s worn every day.
NOT WORKING | Casual Comfort
Reject tightness, embrace comfort. NOT WORKING represents a relaxed lifestyle attitude—you don’t need to be tense all the time; your clothes should make you feel at ease. Loose cuts and casual designs let you breathe freely on the street. Sometimes, the best state is Not Working.
ENDLESS | Timeless Classics
Endlessly extending, never fading. ENDLESS focuses on designs that transcend time—simple, high-quality, eternal. These are the cornerstones of your wardrobe; no matter how trends change, they always remain. True style never goes out of fashion because it never chases trends.
Our Selection Philosophy
Besides our in-house brands, UNTOUCHED UNITED also carefully selects and represents street fashion brands, bringing diverse choices to customers. We believe street culture is multifaceted, so our selection covers local independent brands to internationally renowned labels, allowing street style enthusiasts of all kinds to find their own way to express themselves.
UNTOUCHED UNITED. Diverse Streets, Design as Soul.
We don’t just sell clothes; we practice a belief: street culture should be diverse, authentic, and soulful. Every brand has its own story, and every design carries our commitment.
Welcome to UNTOUCHED UNITED—here, you will find your street style.