Brand Story

UNTOUCHED UNITED. A Hong Kong–born multi-brand practice of street design.

Founded in 2012. We don’t believe street style can be said in one look — so we run three in-house labels, each with its own language, all holding the same design attitude: focus, purity, zero compromise.

Memory feeds imagination.

Three in-house brands

UNTOUCHED

Flagship · An untouchable will
Core since 2012. Graphic-driven, attitude-first. The skull is our mark — life is short, so live it honestly.
FUCK WHAT PEOPLE THINK.

Sub-line under UNTOUCHED:

UNTOUCHED ENDLESS
Timeless essentials. No chasing trends — an endless numbering system replaces seasons. Simple, durable, always there.

NOT WORKING

Comfort / Freestyle / Loose
Like something different. Oversized cuts — but not workwear, not military, not any single style.
Feel good first, style second. Sometimes the best state is Not Working.

NOT WORKING / COLLAB (NWC)
NOT WORKING’s collaboration project. The same pattern and fabric base, handed to different creators to collide with; the partner changes every time, the brand doesn’t.

future111one

Future function · Avant-garde silhouette, functional thinking
Techwear logic, worn every day.
The past can’t be rewritten; the future is still in your hands.

Design studio

UNTOUCHED STUDIO 1

An independent garment design studio, run by the founder himself. Fabric, pattern and every step of construction are refined one by one; small runs only, never mass-produced. Every piece is a work, not a product.

Selection

Beyond our own labels, we curate external brands and pieces that share the same street attitude — so different personalities can find their own expression here.

UNTOUCHED UNITED. Diverse streets. Attitude first.
Welcome — find your street style here.

Where the Untouched Collide.